PPP - Professional Property Photography
- Paul Williams
- Feb 6, 2023
- 3 min read
Professional property photography is a vital component of any effective property listing. High-quality photos can help a property stand out in a crowded market, attract potential buyers or renters. Which in turn ultimately achieves a higher sales or rental price.
In this blog, we’ll explore the importance of professional property photography and the benefits it offers.
Importance
In the digital age we live in, most prospective viewers begin their search for a new home online. The photo of a property is more than often the first thing a potential applicant will see. If the photos are inadequately lit, disappointingly composed, or just unappealing, it’s likely that the viewer will simply move on to the next listing (the only other thing that may peak their interest is the price, but we will discuss this in a future blog post). In contrast, if the photos are stunning and professionally shot, they can really grab a viewer’s attention and help the property stand out.
Show the best features
Professional photography helps to showcase the property accurately and effectively. A skilled and experienced photographer will know how to highlight the best features and soften any flaws. It has become so easy for people to pick up their mobile and take photos, but it takes an expert to create visually appealing photos that highlights the property’s selling points.
A property photographer will pay attention to details and capture the small elements that make a property special, such as unique architectural features or custom finishes.
Less time wasters
Professional property photography can also help to make the listing process smoother and more efficient. Quality photos can help to eliminate the need for unnecessary showings, as potential viewers can get a good sense of the property from the photos aided with a good floor plan. This can save time and energy for all parties involved.
It’s not expensive
If money is on your mind, then this one is a no brainer! You should be looking at professional property photography as a value investment. The level of competition in the photography world is high, which means prices have lowered over time. But don’t be fooled by the amateur photographers charging less than minimum wage. An experienced and skilled property photographer won’t be the cheapest but is still worth the investment. The modest spend starting from £99 will get you quality photos, that will assist you in achieving a higher marketing price.
Editing
In post-production a skilled and experienced photographer will use professional editing software to add the finishing touches such as colour cast, or vibrance to create a mood or atmosphere to the photos. Editing is the final touch that gives the property photos that specialised sheen. The sheen that stops potential viewers from scrolling past your property.
In conclusion
Now that we agree, you will use your mobile to call in the professionals and no longer use it to take poorly lit and crooked photos. You can still assist instead by preparing the property before the photoshoot (see our previous blog 6 power presentation techniques) as well as staging the property to highlight its best features.
professional property photography is a crucial element of any successful property listing. It can help a property stand out in a crowded market, attract more and better quality viewers. Achieve a higher price.
Before viewings have some of the best photographers. Click here and book today, let’s capture your property’s best side.
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